Group+5

= HOW DOES ADVERTISING, INCLUDING PRINT, VISUAL MEDIA AND SOUND, AFFECT AND ALTER OUR OPINIONS AND PERCEPTIONS AS A CONSUMER? = = __JSS Members__ =  Jackson Samantha Shuhuan

0. Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.
 * Tasks **

Key Words   **Brainstorming:**
 * Misleading
 * Boasting
 * Fake
 * Not trustworthy
 * Be informed

 1. What three questions are your group going to be investigating.  **Selectable Questions** 
 * Does the advertisement affect what people will think about the product?
 * What are the best ways to advertise a product (sound, visual media, print)?
 * How much effect does an advertisements have on consumers?
 * Is it better to use a normal person or a famous person for an advertisement?
 * What is the best advertisement in the world?
 * Does advertising affect the mind?
 * What is the best way to advertise a product?
 * Does advertising make products sell faster?
 * Does the time of the day the product is being advertised effect how well it will sell?

 **Selected Questions**
 * Does the advertisement affect what people will think about the product?
 * Is it better to use a normal person or a famous person for an advertisement?
 * What is the best way to advertise a product (sound, visual media, print)?

2. Look at your questions, what do you think you will learn in your inquiry

3. Have your group conference with the teacher.
 * We think that it might effect people will think about the product because it could make people annoyed at a certain effect in the advertisement, and it could cause people think about the product is bad.
 * We think that the product that is advertised and the person that advertise it needs to fit, like it is better to use a famous person for make-up, but a normal person shopping ads.
 * We think visual media is the best way to advertise a product because more people watch TV, compared to people who would read the paper or listen to radio.

Good job team. Your three questions will require careful investigation. I think for question three you could do a survey as you could get peoples opinions on the question as well as find out the facts. Keep up the good work.

4. Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page.

Question One: Advertising builds the reputation of a product whether it be good or bad. Advertising is the representation of a product or company. Much planning is needed to convey the correct message and portrayal when advertising a product. (http://wiki.answers.com/Q/How_does_advertising_affect_a_product)

Question Two:

This is called endorsements. A company banks on the idea that a person's celebrity will drive fans to try a product or service, simply because Celebrity X has. One of the most clever use of endorsements is this new Jenny Craig campaign. By having celebs with weight issues endorse its products, it makes the celeb seem relatable to the everyday person. http://answers.yahoo.com/question/index?qid=20080323190043AACjOXa

When people see famous people using the products, they assume it's cool. Because these people are famous and they use this product, consumers automatically assume that it must work well for somebody of such high a status to use it. It's called an advertising strategy. http://answers.yahoo.com/question/index?qid=20080331030003AAedI1W

Question Three: Clever and unusual marketing ideas The following are some ways to promote your business that are a bit unusual and out of the ordinary. http://ezinearticles.com/?Unique-Ways-to-Advertise-a-Product-or-Business&id=127543
 * Post signs on the stalls in bathrooms.
 * Create coupon flyers and hand them out in heavy traffic places.
 * Place business cards inside books in libraries and bookstores that pertain to the items you are selling or in books about running a business.
 * Create an audio file with your voice and ad and post it on the internet
 * Create a podcast promoting your business.
 * Create a video promoting your business.
 * Make wearable signs with poster board and wear them around town.
 * Write your ad on a whole bunch of stickers and put them on your clothes to attract attention.
 * Create a new yahoo group with the subject and theme of your business.
 * Find or create a costume of an item you sell and wear it.
 * Place some drawing bowls in businesses and hold a weekly or monthly drawing for free products
 * Create a free ebook and include your ad.
 * Create free cd software and include your ad.
 * Stop by yard sales and offer to sell your items and donate some of the profit to the home owners.
 * Offer to teach a workshop on a different subject and give out business cards or other advertising materials at the workshop.
 * Write a song to promote your items and business.
 * Advertise in Spanish speaking newspapers or magazines
 * If you have the talent you can create useful worksheets or activities in a subject
 * and post them on your website with your ad at the bottom.
 * Ask your local library about selling some of your items in their friends of the library store and donating a portion of the proceeds.
 * Write your ad in chalk on sidewalks.
 * Post up signs for your business at bus stops.
 * Put your ad on the back of some playing cards and sell or give them away.
 * Put door hangers on the doors of businesses and business offices.

5. Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question. //__** HOW DOES ADVERTISING, INCLUDING PRINT, VISUAL MEDIA AND SOUND, AFFECT AND ALTER OUR OPINIONS AND PERCEPTIONS AS A CONSUMER? **__//

Advertisements affect some consumers, but not all. It is best to advertise in new and clever ways. Advertising builds up reputation for a group or company, and having good advertisement is important. Some companies and groups use famous people to advertise for them, because some consumers think that if a famous person can look good with a product, they can look as good as the famous person. Some consumers believe what advertisements say, and some don't, but a good advertisement will affect what a consumer believe. 6. So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge.

7. Before you put this into action conference with your teacher.

8. Record on your wiki page the steps you will take to make your "SO WHAT" a success.

9.Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.You will need to assess your group under each headingManaging self - How did each member contribute and manage the jobs they had throughout your inquiryRelating to others - Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses.Thinking - How well did you pose questions, collect and analyse info, consider values and responces made by other people, evaluate your findings.Participating and Contributing - Did you work and learn co-operatively in school or in the community. Did you share the jobs and responsibilities.Using language symbols and text - use and make meaning of the wide range of literacies including texts like newspapers, graphs, statistics, maps, visual and oral media etc. 10. Teacher assessment - set aside an area for a teacher assessment.