Group+9

=Group Members -=

Min Ji Aiden Taryn Emily

=Tasks=

** 1 ** . What three questions are your group going to be investigating. All questions: - Why do people perfer certain colours? - Does advertising make products sell faster? - Does the time ads are on effect whether we buy it? - What is the best type of advertising - Do well known jingles sell more products? - What is the best age to sell products to? -Is ads better on t.v, radio, billboard or mags
 * 0. ** Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.

Selected questions: Question 1: What is the best age to sell products to? Question 2: Does the time of the day an ad is advertised effect how well the product sells? Question 3: Does using a famous person to advertise a product make it sell better?

** 2 ** . Look at your questions, what do you think you will learn in your inquiry We think we will learn, what the best age group is better to sell products to. Whether Advertising helps to make a product sell faster, And how much effect an advertisement has on a consumer.

** 3 ** . Have your group conference with the teacher

Good work you are now ready to move on to the next level. Your questions will require you to find a range of resources, eg interviews, books, surveys etc. Make sure you find as much information as you can. Mr R

** 4 ** . Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page. **Celebrities** //Main article: [|Celebrity branding]// This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. The use of celebrities to endorse a brand can have its downsides, however. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps' contract with Kellog was terminated, as Kellog did not want to associate with him after he was photographed smoking marijuana.

The survey, from Lightspeed Research and the Internet Advertising Bureau, suggests that the younger generati on in particular are most receptive to ads at this time.
 * The early evening on wards is the time of day when internet users are most receptive to on line advertising, according to new research.**

The study also found the success of ads may be influenced by the type of on line activity, with resp on dents indicating the best time to reach them may be when they are doing shopping or researching the best deals.

Internet users in the study stated they do not like to be interrupted when enjoying an activity that requires their full attenti on, such as viewing catch-up TV or film footage.

"With so many different activities being carried out by the on line populati on, knowing when to get your message across can be the difference between success or failure for an on line campaign," commented David Day, chief executive in Europe for Lightspeed Research. =Target audience=

From Wikipedia, the free encyclopedia
In [|marketing] and [|advertising], a **target audience**, or target group is the primary group of people that something, usually an [|advertising campaign], is aimed at appealing to. A target audience can be people of a certain age group, gender, [|marital status], etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s) to market a product or service to is one of the most important stages involved with market research. Without knowing the target audience, a company's advertising and the selling efforts can become difficult and very expensive.


 * 5 ** . Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question.

What is the best age to sell products to? Does the time of the day an ad is advertised effect how well the product sells?

** 6. ** So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge.

** 7 ** . Before you put this into action conference with your teacher.

** 8 ** . Record on your wiki page the steps you will take to make your "SO WHAT" a success.

** 9 ** .Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.

You will need to assess your group under each heading

** Managing self ** - How did each member contribute and manage the jobs they had throughout your inquiry

** Relating to others ** - Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses.

** Thinking ** - How well did you pose questions, collect and analyse info, consider values and responces made by other people, evaluate your findings.

** Participating and Contributing ** - Did you work and learn co-operatively in school or in the community. Did you share the jobs and responsibilities.

** Using language symbols and text ** - use and make meaning of the wide range of literacies including texts like newspapers, graphs, statistics, maps, visual and oral media etc.

** 10. ** Teacher assessment - set aside an area for a teacher assessment.